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About
About Ashley

Designing for the in-between.

Ashley

I studied Industrial Design at NUS DID in Singapore, with a year at Tsinghua in Beijing through NUS Overseas Colleges — the seed for my thesis, Hibi. Since then I've designed across Southeast Asia, the US, Europe, and Latin America, and the range of people and problems I've worked with is the single biggest thing shaping how I think, collaborate, and design today.

Outside of design, I'm usually somewhere in the triangle of photography, travelling, and cooking — three things I can happily lose a whole weekend to.

Most recent favourite trip: Setouchi for the art festival. Bravest move lately: packing up my whole life to relocate to the US.

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See the work behind the story.

Case study · 2024–present
TikTok PayLater

Designing a 0→1 BNPL product across SEA, the US, EU, and LATAM — partnering with Klarna, PayPal, Kredivo, and Atome.

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Case study · 2021–2024
EPAM Consulting

Three years of cross-industry consulting across pharma, finance, logistics, and beauty — the foundation for everything since.

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