Ashley Huang

Senior Product Designer with 5+ years shaping fintech consumer products and digital consulting engagements. A third culture kid who grew up between Singapore and Taiwan, now based in California.

Hi there 👋 I'm Ashley's portfolio assistant. What would you like to do first?
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Selected work

TikTok — 0→1 Fintech Design

Designed the end-to-end BNPL experience for TikTok Shop across SEA, the US, EU, and LATAM — partnering with Klarna, PayPal, Kredivo, and Atome to bring consumer financing to millions of users worldwide.

Fintech 0 → 1 Global BNPL Klarna
TikTok PayLater cover
13
Markets live
1B+
Users reached
▸ TikTok PayLater
Global scale
1B+
users across 13 markets
4
Regions
0→1
Built from scratch
PayLater · 3 installments
0% APR
$128.40
Due Apr 28 · auto-debit

EPAM Systems — Consulting

Led design across four global enterprise clients at EPAM Systems — spanning beauty (P&G · SK-II), logistics (DHL Express), pharma (Merck · MSD), and finance (DBS Singapore). Turned ambiguous enterprise briefs into shipped digital experiences.

Consulting Enterprise 4 industries Workshops Strategy
EPAM Consulting cover
4
Industries
6+
Global clients
▸ EPAM Consulting
Enterprise · 2021–2023
Shipped for global brands
P&G · SK-II
Beauty
DHL Express
Logistics
Merck · MSD
Pharma
DBS Singapore
Finance
Singapore 2.5 yrs

Work experience

TikTok — Senior Product Designer
Leading end-to-end design of TikTok PayLater across global markets — from 0→1 concept to execution.
Singapore → US (relocated)
Nov 2023 — Present
EPAM Systems — Experience Designer
Drove research and design strategy for enterprise clients including Merck, DHL Express, P&G, and DBS Bank.
Singapore
May 2021 — Nov 2023
HAULIO — Product Design Intern
Supported agile sprints, ran user research with Hauliers, and established design systems for the logistics platform.
Singapore
Mar 2020 — Jun 2020
PicsArt — Digital Design Intern
Partnered with content strategists and PMs to shape and execute digital campaigns that grew the user base.
Beijing
Sep 2019 — Feb 2020
NUS Design Incubation Center — Industrial Designer
Led end-to-end product design and vendor management to incubate and launch the original product 'Qarah' to market.
Singapore
May 2019 — Aug 2019
Ideactio — UX Research Intern
Assisted UX consultants in running user interviews and synthesizing insights into client design strategies.
Singapore
Dec 2018 — Jan 2019